Laura Howarth

Laura is a small business coach and the founder of Ferne Boutique, known for building businesses rooted in authenticity and real relationships. She believes growth happens when founders trust themselves, stay aligned with their values, and create community—not just sales. Laura supports business owners who want to build something meaningful, sustainable, and true to who they are.

What began as a moment of clarity during a young professionals conference in 2015 became a leap of faith—one rooted in listening to her intuition and choosing purpose over comfort. With no formal roadmap, Laura built Ferne from the ground up, learning each step as she went and trusting herself to figure things out along the way.

At the core of Laura's approach—both in business and in coaching—is relationship. She believes businesses grow when founders show up honestly, build real community, and stay aligned with who they are. Laura is known for creating spaces where people feel comfortable, confident, and genuinely seen, and she brings that same presence to her coaching work.

As a coach, Laura supports small business owners who want to grow without losing themselves in the process. She encourages clarity, self-trust, and integrity—helping founders build businesses that reflect their values, honor their lives, and feel true in every relationship they hold.